WE EXIST TO PUT SMILES ON THE FACES OF OUR CLIENTS AND THEIR CUSTOMERS

Customer Alignment draws on the skills of over 10 years of CX consultancy experience. 
We bring our clients a singular focus on customers' needs matching these to their corporate capability and aspirations. We are driven by a desire for customers to get the best value and experiences from organisations and brands; whatever their products and services and wherever they are offered around the world.

DOMINIC JOHN

With over 20 years experience building customer propositions at Barclays and Citi, Dominic has spent much of the last 10 years working with businesses across a range of sectors to build better experiences for their customers.

AMANDA FORSHEW

A passion for understanding the needs of the customer has taken Amanda everywhere from mobile phones in the UK, to health and beauty in the US and to cars in China

Amanda began life in FMCG brand manager, then for a blue chip management consultancy.  For the last 12 years Amanda has worked with big brand companies to improve their customer relationships and experiences in a meaningful, fun and profitable way.

Her skills lie in insights into customer behaviour, business and data analysis and helping organisations with internal change

AMBER NICHOLLS

Creating improved customer experience and delivering sustainable sales and profit growth have been Amber's prime motivators throughout her career.
She has over 20 years experience of strategic brand development, product innovation and driving sales and share growth, at a senior level with leading UK retailers , including Boots, M&S and Sainsburys.
In recent years, she has been successfully applying her strong commercial acumen and knowledge, along with her enthusiasm for creating valuable customer experiences, in delivering major customer experience projects for a wide variety of clients.
She has particular expertise in translating customer insight into brand strategies and experiences, which drive sustainable long term value.

We are supported by a group of equally passionate and skilled individuals and partners. They all have similar values and philosophies and are leading thinkers and performers in their fields. This means we can deliver the best we can for clients, as one team.