Posts tagged customer promises
Trust is the word – building the trust of both customers and your people

Trust is earned, each day and cumulatively, through actions and the way that an organisation engages with both employees and customers. Aligning the needs and dreams of your customer with the culture and capability of your employees is key because trust develops in a multi-channel context – via whichever touch point the employee or customer interacts with. If a customer is expecting something which an employee is unable to deliver, for whatever reason, trust is lost on every level.

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